Fast-forward to the present, and the brand still rests comfortably atop of the totem pole.

The addition of luminaries across a myriad of sports helped as well. Steamrolling into the ‘90s, Nike found innovative ways to advertise why they were the best at show – a tactic that remains essential to their continuous success – while expanding their product line tenfold. Needless to say, these power moves quelled all comparisons with competitors looking to close the gap. Concurrently, Nike delivered the signature line of Michael Jordan in 1985. Nike developed this aspect of the business in the 1980s, during which staple models like the Air Force 1, Air Max 1, Dunk, Air Trainer 1, and Windrunner released. The quality of goods bearing the iconic Swoosh branding catch your eye the narrative around them pique and keep your interests. And that’s without mentioning Nike’s greatest asset: their ability to tell a story through their products. The sneakers, equipment, and apparel created by the company since its inception can be best described as innovative and trendsetting. The company, officially founded in 1971 in Beaverton, Oregon, has transcended culture in every way imaginable since then. Nike shoes have been at the forefront of men’s and women’s footwear for quite some time. However, the most profound section of Nike co-founder Bill Bowerman’s mission (the other co-founder being Phil Knight) is actually what follows: 'If you have a body, you are an athlete.' Here lies a classic case of words manifesting into a reality – a pledge to create a community centered around product in a way that’s both encouraging and totally inclusive. The aforementioned statement could read as divisive if that was the full messaging. The company's mission statement is simple: 'To bring inspiration and innovation to every athlete in the world.' Nike shoes make the (sneaker) world go 'round.

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